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Fur Fashion Fall 2018 Advertising – What Drives A Campaign?

Though the NY Post announced in a recent headline that the Vogue September issue is dead and a marked decline in print advertising has made the September issues much thinner, for many fashion brands the September issue still marks the launch of their new fall 2018 advertising campaigns.  These campaigns can make, or break, a brand and given the investments in the creative production, A-list talent, and media, the stakes are high.

Fur Fashion Fall 2018 Advertising - What Drives A Campaign
The jarring feature image for the August 11, 2018 NY Post article aaanouncign the death of the September issue
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Bluemarine Fall 2018 – Winter 2019 ad campaign
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Longchamp Fall 2018 – Winter 2019 ad campaign
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Longchamp
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Marc Jacobs Fall 2018 – Winter 2019 ad campaign
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Michael Kors Fall 2018 – Winter 2019 ad campaign
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Michael Kors
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Moschino Fall 2018 – Winter 2019 ad campaign
Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Zizi Donohoe Fall 2018 – Winter 2019 ad campaign

Months of debate and discussion focus on the proper targeting and messaging which, in turn, drives the selection of models, photographers, the looks to be photographed and the locations for background.  It can be a painstaking process to create that final product of a beautiful image on a page.

Fur Fashion Fall 2018 Advertising - What Drives A Campaign
The pressures, pasion and importance of “the September Issue” was billiantly captured in a 2009 documentary about Vogue’s Editor in Chief, Anna Wintour and the making of the title’s iconic September issue

With the International Fur Federation (IFF) breaking two new campaigns this month focusing on new directions in fur fashion we thought we’d take you behind the scenes, giving you that “fly on the wall” experience to provide you with insights on what drives an advertising campaign and to show you how sometimes, even a fashion campaign can deliver a much deeper, more important consumer message.

Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Behind the scenes of the International Fur Federation’s fall 2018 FURNow ad campaign celebrating the natural and sustainable elements of fur fashion

Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign

Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Also launched in September, via Vogue’s September issue, was Iff’s “Natural Wonder” editorial also focusing on the natural wonder of fur

Fur Fashion Fall 2018 Advertising - What Drives A Campaign

Fur Fashion Fall 2018 Advertising - What Drives A Campaign
“The globally-conscious young woman, sensational in sable, mischievous in mink, fierce in fox – represents the epitome of responsible chic” – Vogue magazine

Fur Fashion Fall 2018 Advertising - What Drives A Campaign Fur Fashion Fall 2018 Advertising - What Drives A Campaign

Thanks to our friends at TruthAboutFur for sharing this with us…

Fur Fashion Fall 2018 Advertising - What Drives A Campaign
Read this article from our friends at TruthAboutFur.org, for an indepth look at the intricate details and messaging behind IFF’s newly released September campaigns focusing on the sustainability of fur fashion