Though the NY Post announced in a recent headline that the Vogue September issue is dead and a marked decline in print advertising has made the September issues much thinner, for many fashion brands the September issue still marks the launch of their new fall 2018 advertising campaigns. These campaigns can make, or break, a brand and given the investments in the creative production, A-list talent, and media, the stakes are high.
Months of debate and discussion focus on the proper targeting and messaging which, in turn, drives the selection of models, photographers, the looks to be photographed and the locations for background. It can be a painstaking process to create that final product of a beautiful image on a page.
With the International Fur Federation (IFF) breaking two new campaigns this month focusing on new directions in fur fashion we thought we’d take you behind the scenes, giving you that “fly on the wall” experience to provide you with insights on what drives an advertising campaign and to show you how sometimes, even a fashion campaign can deliver a much deeper, more important consumer message.
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Happy post-Thanksgiving! And what a holiday weekend it was! New York reported one of the coldest days on record for the Macy’s Thanksgiving Day Parade. And across the Midwest blizzard conditions led to massive travel interruptions on Sunday. Yes, it’s pretty clear, winter is here and it came in with a bang! https://www.youtube.com/watch?v=6Xng0nF8czE&ab_channel=KellyClarksonArg Meanwhile, your […]
The traditional après ski boot–the quintessential 1970’s longhair goat moon boot (aka: Yeti)–is getting a reboot (sorry for the play on words!), thanks in part to hipsters and would-be jetsetters who can’t get enough of this retro style. With expectations of a cold and snowy winter, this look promises to be one of the hottest […]
The evolution of menswear has been fun to witness, particularly in the luxury fashion arena, and the Men’s Spring/ Summer 2018 collections seem to be a launching point for a new era of creativity. As cultural attitudes towards gender, roles and what constitutes appropriate dressing change, designers seem more willing to challenge convention. For some, […]
What is it about sable that instinctively hooks people at first glance? Is it the opaqueness of the fur, the frothiness of the silky hair, the lusciousness of its color? Let’s face it, sable is the granddaddy of all furs! What is surprising, though, is how popular this costly fur is nowadays. It is everywhere it […]
The 1940s are back in style, or have they ever left? It seems as if this style keeps reviving itself time after time and always seems to stay current with only a few minor alterations. Case in point, Madonna donning an exquisite custom Stella McCartney gown at The Costume Institute exhibition opening gala, Alexander McQueen: […]
“The secret to modeling is not being perfect. What one needs is a face that people can identify in a second. You have to be given what’s needed by nature, and what’s needed is to bring something new.”—Karl Lagerfeld— Before there was the persona of the “Supermodel”, there were fashion models who were super just […]
“John Galliano is one of the greatest, undisputed talents of all time. A unique, exceptional couturier for a Maison that always challenged and innovated the world of fashion. I look forward to his return to create that fashion dream that only he can create, and wish him to here find his new home.” Renzo Rosso, […]
While we immerse ourselves in the Fashion Week madness, we didn’t want to leave you without your regular Furinsider fix. So we thought we’d share some useful tips and ideas for those of you who might be thinking about remodeling that old fur coat that Mom or Grandma has generously passed on down your way. […]
The European shows for Men’s Spring/Summer 2018 have wrapped and it’s time to break down the key trends. Reflecting the trend toward more casual lifestyles, there were plenty of sports and ath-leisure looks on the runways. But for the guy who likes to dress it up a bit, new twists in tailored clothing should spark […]
A Secret Garden flourishes with new life this spring 2016 fashion season. Designers are inspired by Mother Nature and her bustling kingdom of flora and fauna. A vibrant kaleidoscope of color is a welcome reprieve from the dull grey color of winter and opens our eyes to a view of rich fields of fashion options. […]