Anyone who has a clue about the California lifestyle, and quite frankly the United States, knows that UGGs are as much a staple to a girl’s wardrobe as mountains are to the landscape.
Why then would West Hollywood City Council, in their infinite wisdom, ban the purchase of UGGS in their district? Perhaps this is another illustration of how shortsighted, out of touch and impactful this ordinance proposing to ban the sale of fur apparel in West Hollywood really is.
All joking aside, whether or not you particularly like UGGS is not the issue. The real issue is that people are just now beginning to grasp the real impact that such a ban, if passed, would have on their day to day “choices”.
What’s in a shoe, you ask? Well, UGGS are made up of sheepskin with fleece, or hair, attached. You do the math; not only would banning UGGS in West Hollywood not sit well with many customers who freely choose the brand year after year, but also with many retailers in the district that didn’t read the ordinance with the understanding that it would include one of their hottest and best-selling products. Not to mention the ban would extend well beyond UGGS to cover all shearling products.
Last week as questions came fast and furious from retailers and the media it was clear there was some confusion about what, exactly, was covered by this proposed ban. Retailers were unclear. And, we suspect the makers of UGGS may not even be fully aware. But what is City Council to do with hundreds of thousands of angry fashionistas and retailers who now understand the true depth of such a ban? According to the ban’s sponsor, councilman John D’Amico, “This is a tiny city, so it’s mostly symbolic.” Really? In a time of such economic struggle for small businesses, do you really want to ban a legal product that brings revenue to many retailers, and, through tax revenues, funds the many social programs the city is so famous for, all for the sake of pandering and symbolism?
According to the independent economic impact study that the Fur Information Council of America had commissioned by Horizon Research Corporation, a whopping 46 percent of apparel retailers, 90 plus stores, in West Hollywood sold fur apparel items in their store. As staggering as this number is for a city that is only 1.9 miles in radius, one can only imagine how much larger this number would be if these same retailers had understood that UGGS would fall under this ordinance’s snare.
Oh, and special mention goes out to our beloved champion of all animals and poster child for PETA and animal rights… we see you in your fashionable UGGS Pamela Anderson! Hmm… does this mean that animal rights zealots really secretly love fur too?
Oh, and you too, new PETA spokesperson Angela Simmons… dare we say nice fur vest?
The eulogy for West Hollywood’s image as a fashionable and “free choice” city continues. These are truly Things That Make People Go…Hmmmmm!
Read the next chapter in the West Hollywood fur saga, “Delay of Game Called for Fur Ban“, here.