The iconoclast and fashion leader, Helen Yarmak, has done what she does best season after season: she once again redefined what a fur coat can be. “Russian Fairy Tales” is one of her best collections to date: a capsule collection edited to its purest form for a line-up that appears otherworldly and speaks volumes about today’s fur fashion. “Less is more” Yarmak style is an affair to remember [RUNWAY FASHION VIDEO HERE!].

S.Kamanin. "Russian Fairy Tales - The Firebird" Casket. 1999. Palekh

From the Sergey Tyukanov Museum of Art, a paintaining entitled Russian fairy- tales,2008

Platinum grey mink coat with kimono sleeves from Helen Yarmak's new fall 2012 collection

Who else can show the rarest furs on the market today, draped so impeccably and infused with unparalleled luxury, detailing and craftsmanship? From Russian sables in a multitude of nuanced hues to Russian imperial ermine and minks in Tahitian pearls hues, she presented innovative new silhouettes for a selection worthy of a king’s crowning.

Direct Link: http://youtu.be/czjDBNDOQuc

Russian sable poncho

Adding to the magic were her luxe, trademark reversible pieces — gorgeous silks and leathers that offer a second look to many of her furs. Many linings are removable too, divulging whimsical gold and silver stenciled patterns on the fur’s leather side.

Russian sable wrap lined with gold and pearls

Helen Yarmak knows her jet-set clientele very well, as she always finds a creative way to surprise them. The Yarmak touch is unparalleled when it comes to showcasing featherweight furs in rarefied natural colors and ultra-chic show-stopping marvels to adorn those lucky few. Indeed, “less is more,” means something entirely different to Yarmak.