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The Great Gatsby: 1920s Style Cues

The Great Gatsby, coming to theaters May 10, will undoubtedly reintroduce some 1920s references to the fashion mainstream. Though we’ll only know just how extensive this trend will be at the Spring-Summer 2014 collections, we anticipate a new interest in fashionable beaded cocktail dresses, a few well-placed Art Déco graphics, a beauty spin on well-defined pursed lips, and bobbed or “Marcel” waved hair.

Great Gatsby Style - A 1920s Fashion Revival

FurInsider.com | The Great Gatsby: A 1920′s Fashion Revival?

Carey Mulligan channels The Great Gatsby for Vogue

Carey Mulligan channels The Great Gatsby for Vogue

Ranya Mordanova, Janice Alida featured in the Vogue Turkey editorial "Desert Jazz" from March 2012

Ranya Mordanova, Janice Alida featured in the Vogue Turkey editorial “Desert Jazz” from March 2012

Great Gatsby Style - 1920s Fashion Sampling

1920s Fashion Sampling

All in all, the 1920s were a very modern period, the decade that brought the woman’s vote (1920), the first Miss America Pageant (1921), the first talking film (1927), the dreaded Wall Street Crash (1929), and impressive marketing creations like the first Mother’s Day, specific Birthstones per calendar month, Blue for boys, Pink for girls… The 1920s were, indeed, a period of marketing and technological advancement.

Belle Sherwin is seated in the center of the first row, photo by Underwood & Underwood (circa 1924-1931) - The Schlesinger History of Women in America Collection

Belle Sherwin is seated in the center of the first row, photo by Underwood & Underwood (circa 1924-1931) – The Schlesinger History of Women in America Collection

Louise Ellsworth dressed in a heavy fur coat and a hat, photo by Jessie Tarbox Beals (circa 1925-1935) - The Schlesinger History of Women in America Collection

Louise Ellsworth dressed in a heavy fur coat and a hat, photo by Jessie Tarbox Beals (circa 1925-1935) – The Schlesinger History of Women in America Collection

Group portrait, including Louise Kidder Sparrow (1922) - The Schlesinger History of Women in America Collection

Group portrait, including Louise Kidder Sparrow (1922) – The Schlesinger History of Women in America Collection

On the fashion front, and especially regarding fur design and use, the 1920s paved the way for many of today’s fur styles.  Inherently 20s looks included large fur collars, wrapping collars or wrapped coats – what the French call “manteau enveloppe”.  The 1920s also witnessed advances in mink and fox ranching that allowed for perfecting the science of mutation colors, which had already started in the late 19th century.

Lucile Tuttle, center, with two friends (circa 1920-1925) - The Schlesinger History of Women in America Collection

Lucile Tuttle, center, with two friends (circa 1920-1925) – The Schlesinger History of Women in America Collection

Duke of Westminster (Arthur "Boy" Capel) with Gabrielle "Coco" Chanel, c.1919. Though not technically 1920s, Chanel's personal avant-garde style anticipated the mainstream fashion to come.

The Duke of Westminster (Arthur “Boy” Capel) with Gabrielle “Coco” Chanel, c.1919. Though not technically 1920s, Chanel’s personal avant-garde style anticipated the mainstream fashion to come.

Informal Portraits of Edith Rogers, outdoors on a boardwalk, by Atlantic Foto Service (April 1929) - The Schlesinger History of Women in America Collection

Informal Portraits of Edith Rogers, outdoors on a boardwalk, by Atlantic Foto Service (April 1929) – The Schlesinger History of Women in America Collection

As it turns out, the stereotypical 20s Hollywood glitz is but a sub-genre, the 20s were actually much more tame and, coincidentally, much more modern than most people might think. With only a few minor design tweaks, many of the looks would still work today.

Anonymous portrait of Jessie Tarbox Beals, deemed first woman photojournalist, is standing outside the White House with her camera (circa 1927-1929) - The Schlesinger History of Women in America Collection

Anonymous portrait of Jessie Tarbox Beals, deemed first woman photojournalist, is standing outside the White House with her camera (circa 1927-1929) – The Schlesinger History of Women in America Collection

Portrait of Margie Watson Williams, photo by Mabel Robey (1927) - The Schlesinger History of Women in America Collection

Portrait of Margie Watson Williams, photo by Mabel Robey (1927) – The Schlesinger History of Women in America Collection

Portrait of novelist Laetitia McDonald Irwin seated indoors, in an armchair, photo by Jessie Tarbox Beals (circa 1924-1934) - The Schlesinger History of Women in America Collection

Portrait of novelist Laetitia McDonald Irwin seated indoors, in an armchair, photo by Jessie Tarbox Beals (circa 1924-1934) – The Schlesinger History of Women in America Collection

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