The phrase “surprise, surprise” best describes BCBG Max Azria’s latest collection: this line-up redefines the BCBG identity and places more focus on its current transformation. Let’s not forget that Monsieur Azria is creating a little fashion kingdom for himself!  He did acquire Hervé Leger and rumors are that a few more might be in the works!

BCBG Max Azria Runway Fashion Video here

Color blocking is spot-on in this collection, and makes its mark as a bonafide trend in the making. Elongated columnar silhouettes in soft textile applications translate beautifully, and the unbelted wool coats move with a lightened bounce. This neo-modernist look – yes, go back to the 20′s and you’ll see this medley of rectilinear shapes in myriads of colors from clothing and accessories to industrial goods – just seems so right for today.

Direct Link: http://youtu.be/8dtQnvaQv6Q

The unexpected twist came from the fur pieces – a collection of boleros, jackets, coats, and even clutches that are sexy, fun and innovative.  Who would expect modernist color blocking in fur? The interesting take on this look is that it works equally well as a complete look, yet leaves clients the option to opt for a single piece or two. The BCBG look is really about individual staple pieces.

Modern looks are complemented by patchwork applications in natural or dyed fox that bring this technique and its American heritage into the forefront of fashion. Color blocking should stick around at least another fashion cycle or two; it is truly “becoming” and chic. Let’s not forget that BCBG is the French acronym for “Bon Chic, Bon Genre.”