After nearly a full year hiatus, Mad Men will finally hit the airwaves again this Sunday March 25th with its 2-hour season premiere on AMC. The anticipation surrounding the upcoming 5th season is at a near frenzy! Excited does not begin to describe all of the chatter occurring in the online sphere from fashion bloggers, to serious hard-news outlets to interior design and conservative lifestyle blogs debating the lead characters’ behavioral habits – it’s safe to say we are all mad for Mad Men. For our own selfish purposes we can’t wait to devour the incredibly nostalgic fashion looks from the 1950s and 1960s for which Mad Men has become famous.
Since Season 1 both fashion and interior design trends have picked up on the retro cultural influences of the Mad Men sets and wardrobe. Editors and reviewers have written extensively about the show’s impact and designers around the world have cited the show as an inspiration for their collections over the past three years. Whatever time period Mad Men reflects this season, it is likely to continue its impact on the worlds of fashion and interior design.
So what can we expect? Until now, the studio has been very secretive about what decade/era they will be channeling this time around, but our well-placed spies tell us that Mad Men will be coming back in the year 1966. Ahh, we can see it now, a continuation of the perfectly coifed, politely polished housewives with their equally dashing and debonair “dapper dan” husbands. But, given the era, perhaps we’ll see slightly higher hemlines, a dash of sportiness and bolder colors?
Mad Men, having made the character of Joan Harris (played by Christina Hendricks) an icon for women, has again put a spotlight on the male vs. female gender struggles. The ladies of Mad Men may not have the power in the boardroom, but definitely rule everywhere else, exuding sexual confidence to give themselves the leading edge. Fashion is the most important tool of their game and they know how to play! Form fitting silhouettes to accentuate more rounded hourglass figures, plunging necklines and hiked up hemlines pitted against the reserved high polish looks of the very elite are the looks often attributed to this time. Two of the enduring fashion icons for this fashion cycle are Jackie Kennedy and Audrey Hepburn, both the embodiment of timeless style and elegance.
Perhaps recognizing how empowering the fashions of this era can be for women, Mad Men style cues were seen in the fall-winter 2012-13 collections of a broad array of designers including Barbara Tfank, Chris Benz and Irina Shabayeva proving, once again, the incredible cultural influence Mad Men has.
But women’s fashions were not alone in feeling the influence of this era in recent years. For men, the 1960s meant they could be a little more daring and relaxed with their suit choices, incorporating skinnier ties and infusing pinstripes and more pronounced patterns. The sport coat came into its own during this time as well, extending the length of wear that men could get out of a suiting simply by switching out slacks.
In modern day these trends have come roaring back into prominence and Mad Men has been a great influence in the return of adult dressing – and we are truly thankful for it.
To learn more and see more 1960s era fashion dressing, check out our other posts: