If one thing is clear within the big fashion picture, since the early 2000s accessories are fast becoming the bread-winner for fashion collections, the way “beauty” used to be. Don’t believe us? We’ve done our homework and chatted with a former Vogue magazine accessories editor to confirm our suspicion, and the big shocker is that men are now catching up to women in retail consumption of accessories.
Needless to say, not only are accessories becoming the strongest moneymaker in the industry; accessories have recently surpassed beauty (i.e. perfume, cosmetic, skincare) in revenue, something that 20, or even 10 years ago, would have sounded like Wall Street heresy. Hey, you’re witnessing business history!
Why are accessories becoming so important? Well, to be fair, they have always been around. But now, with a much more democratic sartorial attitude and way of dressing, folks opt for different key-status projections. Once upon a time, it was overwhelmingly “the car” that served as status, but that’s old news now. With Generation Y not being too keen on driving, the car-factor got the boot! But we digress. The reality is that accessories allow the individual to make a statement about their fashion sense, their lifestyle, their affluence or their status with considerably less investment or commitment.
Think about it…even a Birkin bag at $39,000 might be considered a “practical” investment for these purposes as, on the arm of a woman for everyday wear, it makes the same statement that a series of $10,000 gowns makes in terms of affleunce and status. A beautiful fur scarf will not only keep the wearer warm and cozy but confirms thay they are on fashion trend and can afford luxe…and only for just a few hundred dollars. In fact, one might say that accessories have taken the place of mere logos and labels for establishing one’s place in the hierarchy of current fashion-ability.
Not to get too deep into it, but accessories are truly revolutionizing the fashion industry and the way it does business. This trend is so pronounced that recently The Financial Times even interviewed Selfridges’ menswear buying manager, Adam Kelly, to weigh-in his career expertise and observations. Mr. Kelly’s advice to the masses (yes, that’s both male and female customers), “Investing in luxe accessories is especially advisable this season.”
As is the case, luxe – due to its exquisite workmanship and cost – lasts longer than cheaper versions and always makes a statement. When it comes to fur, this isn’t a “Eureka moment” but a ‘call it as it is’ fact. And for that reason, fur accessories are helping drive the trend for statement accessories.